According to Stephanie Sammons,
Author of the best-seller, LinkedIn to Influence, “LinkedIn is the most powerful business networking resource in history. It is a global, virtual, perpetual networking event!
LinkedIn is currently the best professional platform for growing your personal influence, building a loyal referral network, positioning yourself as a thought leader and attracting your ideal clients.”
In the current business, we thoroughly agree with the saying. This is because in business networking is the most important aspect. It is important that a venture captures the market accurately which leads to building of trust thus nurturing potential clients.
Let's be real, in this tech-savvy world, social media is of paramount importance. It is however likely that most of us use social media for fun but we did not have enough time to dive into technicalities. We mostly get turned off due to the countless trends and banters.
LinkedIn, however, is a very serious exception.
Let us consider why:-
- It is the online hub for meeting people and building up business relations.
- It has over 740 million users in over 200 countries.
- LinkedIn has a considerably higher engagement, 40% of its users check LinkedIn daily.
- It is thoroughly professional, it garners more attention.
LinkedIn has been considered as the place for job hunters. It is true that employment and recruitment is a large part of LinkedIn. However, LinkedIn networking has evolved drastically over the last few years. LinkedIn can meet all of your professional requirements in a jiffy!
It is a leading platform for generating professional content and building connections. With LinkedIn, you can easily generate connections for:-
- Employment
- Recruitment
- Lead Generation
- Partnership opportunities
- Education
- Skill enhancement
The list is long and rather never ending, these are the broad aspects.
Now, you can even nail the sale with LinkedIn sales navigator!
LinkedIn sales navigator is a tool available for individuals as well as for teams. Sales navigator is the best version of LinkedIn for sales people. It has a very efficient set of search capacities, improved visibility into extended networks and personalized algorithm to connect you to the right set of people that you are looking for. Definitely, the sales navigator comes with its own price and the affordability is subjective, but the good part is, it comes with a trial version for one full month.
However, if this is too much one can upgrade to LinkedIn premium which is a relatively affordable alternative. It is very beneficial if one is looking for improved visibility to extended network. Further, the premium version also boosts your algorithm helping you reach the right set of people that you want to reach. It also comes with a free trial version, which is the best part.
Fun fact, this is not all, with LinkedIn advertising, the options are plenty. These programs offer the right set of powerful B2B targeting features to reach the right set of audience which is of course in millions!
Therefore, if you are looking for the right platform to establish connections, enhance skills and generate leads. LinkedIn is the platform that you need and of course you need to learn the basic nuances that the platform offers. However, it is high time that you look up to LinkedIn to expand your venture and your professional endeavors.