In the contemporary business scenario data management is paramount. To define data management, it is the process of collecting, keeping, and using data securely, efficiently, and cost effectively. The goal of data management is to make business management convenient and efficient, and to ensure that useful information is not lost and can be easily retrieved when needed. It is used to help people, organisations optimize the use of data within the bounds of policy and regulation so that the concerned individual or firm can make better business decisions. Irrespective of the size or the industry, a robust system of data management is becoming increasingly important.
The management of data of a venture is complicated as well as elaborate. It involves a wide variety of tasks, procedures, policies and practices. It deals with creating, accessing and updating a diverse data tier, storing data across multiple clouds on premises, the provision of high availability and disaster recovery, using data in a growing variety of platforms, ensuring privacy and security. Further, even the aspect of archiving and destruction of data in accordance with retention schedules and compliance requirements also comes under the aspect of data management. Therefore, data management is a lot more complicated than it is usually perceived to be.
Sales and Data management
As stated earlier, in everything that we do a robust data management becomes instrumental. Data influences us in every way in the field of business. The right set of data and the right way of management has been proven to increase and improve sales. This is because two of the most important aspects in the field of business are time and information. If optimum time management is not ensured, it can have a direct impact on the productivity of the team. Also, availability of insights and information about customers can be a game changer for any business. Enhanced productivity and intelligent decision making have an impact on the overall success and reputation of any given venture.With digital data management the sales representatives will be able to focus on optimizing their capacity to close more deals. With all the data at hand, it is easier to keep a track of the existing consumers and the prospective leads. A recent survey around the world has shown that 66 percent of sales representatives work on things which are not directly associated with sales. Further, through the survey it was found that 50 per cent of the sales representatives spend a lot of time figuring out the resources they should use and the concerned people they should contact. This usually implies wastage of resources and time.
This is why a good workforce automation CRM software is paramount. With the right workforce automation CRM software, data management becomes convenient.
Workforce automation software and data management.
Data management becomes extremely convenient with a proper workforce automation CRM software. It leads to the reduction in manual tasks and ensures better organisation of data. With the right workforce automation CRM software, all the data is stored in a centralised knowledge base which can be accessed anytime anywhere by managers, admins and field workforce . If we consider the aspect of sales, people associated with sales prefer workforce automation crm software when it comes to the aspect of data management. This is because the data is stored centrally in a format that is user-friendly. It allows them to monitor sales processes, such as the performance of the staff along with customer data collected over time. This allows them to optimize selling, enable better financial planning and ensure optimization of resources.If we consider the aspect of B2B sales. According to the surveys conducted on the sales representatives, they perceive a workforce automation crm software as an additional responsibility. Further, many of them are not happy about the fact that it allows their authorities to keep a complete track of their record as a part of holistic data management. Here, however, the subjective opinion is not a matter of concern. What is noteworthy here is the fact that the workforce obtains a lot more discipline with a workforce automation crm software. Managing staff as well as their tasks become a lot easier.
How does workforce automation crm software help both sales and data management?
There are several reasons why people in the sales department require a good workforce automation crm software. Some of them are as follows.1. One can enjoy a safe storage space- A good workforce automation crm software helps the sales team to store their contacts, client data, product manuals and scheduled plans in a centralised place. This enhances the aspect of data management. Further, one can have unlimited access to data from any given location, ensuring quick response time for any customer queries.
2. Time management- A good workforce automation crm software assists people associated with sales. Field sales agents can schedule their tasks and plans. This helps in prioritising the tasks as well as keeping a track on the customer activity. This makes data management economical in terms of both time and resources. Optimum time management allows a proper optimization of activities associated with sales and is proven to yield benefits.
3. Activity reports- Creating reports and analysis is an integral part of data management. With a good workforce automation crm software it is extremely easy to prepare weekly and monthly reports. The process is transparent as well as automated. Further, it simply gets done with a few clicks in no time.
4. Targeting and Segmenting- A good workforce automation crm software allows the segmentation of data. It allows the identification of opportunities with the help of criteria based selections.
5. Customer satisfaction- Data management also involves the aspect of customers, be it existing or prospective. With all the data which is at hand, it becomes easier to identify customer behaviours and be able to tend to their needs.
Data management is a cumbersome process. A good workforce automation crm software reduces the load of data management for the overall company. Sales people especially find it effective because they can focus attention on the leads and consumers. The background related labour is reduced conveniently.
Introducing Imprint AI: The smarter data management
By now, it is evident that a robust system of data management is proven to increase sales and reap benefits. We are also aware of the role of a proper workforce automation crm software.If you are someone who is looking for the right workforce automation crm software for the finest data management, Imprint AI is the solution for you. Imprint AI is an AI integrated workforce automation software that boosts your data management and workforce with real-time visibility. It is a feature rich platform that can organize your data and bring you the finest digitised solution to all your business related problems.
If you choose to improve your data management as well as sales in the most convenient manner, choose Imprint AI now.