Direct sales done right only with Imprint!
If we think of direct sales, the first thing that would come to our mind would be the insurance companies. This is because they rely on a direct distribution channel or what is known as a self direct channel. This means that an insurer directly sells the insurance plan to the customer. In such a case, there is no intermediary. We don't have any website , social media or any direct medium. It is the sales team that directly interacts with the customer and generates sales.
Therefore, the Insurance companies directly rely on their direct sales team for selling term insurance policies to a wide range of customers. This implies it is very important to keep a track of the existing customers and more importantly the prospective customers. Keeping a track of customer visits, ensuring proper documentation and systematic follow ups is important to maximise sales. All of this is very tedious especially when the primary focus is to generate more leads and convert them into sales. It goes without saying that real-time monitoring of sales agents, hassle-free documentation and sales insights can take the whole procedure a long way.
it would improve productivity and efficiency of the whole team. That is when Imprint Salesforce automation comes into the picture.
Let us consider the challenges that the insurance company had to face before collaborating with Imprint:
- It has been very difficult to track actual client visits made by field agents and to know detailed minutes of meetings (MoM). The process is extremely time consuming and manually it is very prone to error.
- Expense tracking and reimbursement management has been extremely tedious and time consuming. Similar to the former process, sometimes manually it becomes very prone to error.
- It has been difficult to optimize routes and the client meetings.
- Another issue has been missing out on client calls and queries from various platforms of communications. This something that had been hindering several potential leads.
- High churn ratio has been another poignant problem, it led to the loss of important leads when any employee would leave.
- Loss of client contact and history whenever a concerned agent would leave.
These challenges make it inevitable that what this company needed was a proper streamlining of their direct sales procedure. It is at this moment that Imprint, with it's AI-ML powered sales force automation stepped into the scenario to help the client meet with all of these challenges and furnish them with a lot more.
Imprint helped the client to streamline their direct sales operations, improve response time for clients and enhance overall productivity of the sales team. This has been possible because Imprint is rich in features. Some of the features that enhanced trust, improved customer loyalty and enhanced overall productivity are as follows:-
Real time tracking of visits made by field agents with record of travel as well as other expenses.
Manager has complete visibility of client interaction, including MoM of each visit — one touch reporting by agents in real time, with pictures, documents, etc.
Optimized planning of routes and client visits spread across large geographical areas.
All leads and complete record of every client interaction recorded in the central database for future reference. Thus, any new agent can easily service any client by going through these.
Dedicated in-App VoIP number for all client communication by Direct Sales team.
Knowledge base to have all policy updates and premium details on finger tips.
Easy-to-create dynamic form for competition analysis that would help agents selling the policies.
AI powered analytics and reports for insights into sales trends, customer preferences and individual agent performance.
With the aid of Imprint Sales force automation solution, regional managers were able to obtain inputs to improve sales performance and also formulate future strategies based on region-wise and agent-wise target vs sales analysis. As a result, the direct sales team achieved improved efficiency and higher ROI within a few months.
The happy ending being, we could add to customer satisfaction. With Imprint, we can add difference to your venture.