Tricky transportation and lack of options for on-demand delivery of fuel have been a constant problem faced by corporates and educational institutions that run large fleets of vehicles. Also, this gap has existed for the numerous apartments, malls, tech parks, hospitals, banks and cinema halls with huge fuel demands owing to the numerous back-up generators stationed at these places. Fuelbuddy, with its innovative solutions and large field work force has come up as a reliable mobile fuel supplier and managed to transform the scenario.
Key Numbers
30+
cities
50+
agents
1500+
daily visits
Business Context
- With the ever-growing need for fuel delivery, the client continues to extend its fuel-on-demand services to an ever-increasing number of customers spread across multiple cities.
- Field sales agents visit customers to ascertain their specific demands which are met by delivering fuel to their doorstep
- Real-time monitoring of sales agents, hassle-free documentation and sales insights can go a long way in improving productivity and efficiency of the direct sales team
“IMPRINT has given impetus to our team’s sales performance by fool-proof monitoring of actual visits made by each field agent. Tedious tasks like manually managing client information and travel expense calculations are a breeze with IMPRINT’s automation features. While managers can focus on enhancing productivity using business-critical information and sales analysis reports, field sales agents have also been empowered to achieve higher targets.”
Ex-CEO
FuelBuddy
Business Challenges
- Existing as well as prospective customers are located in far-flung areas, many times in the outskirts of the city. Thus, there was a need for better planning and visibility of the sales operations.
- No means of tracking whether a client visit was made or not by assigned agent
- Difficult for sales agents to capture customer information and inputs manually
- Managing routes and appointments for the entire sales force is tedious
- No means to track exact travel expenses and distance covered by field agents during visits
The client adopted IMPRINT sales force automation to accurately track each and every sales agent, reduce time spent on tedious tasks, focus on improving customer satisfaction and achieving as much as 25-30% enhancement in sales force efficiency.
IMPRINT Steps in with its 360-degree Sales Force Automation Suite
Real-time monitoring of field agents throughout the day as make their client visits across the city
Beat Planner to optimise route and plan sales visits for each sales agent
Easy communication with team members to broadcast important information or allocate any urgent tasks to field sales agents in the vicinity
Timely reminders for meetings & appointments with customers
Client history and summary available through Knowledge base to assist field agents during their visits
Client visits – check-in /check-out details with timestamp to confirm if actual visit happened or not
Dynamic forms that can be pre-defined with requisite fields to save client requirements and other info
Manager can receive digitised minutes of meeting (MoM) in real time and take business critical decisions more quickly
Automated trip calculation based on actual distance covered by each agent for simplified expense & reimbursement management
Region and agent-wise performance analysis and reports for better financial planning and improved ROI
IMPRINT sales force automation solution with its end-to-end workforce management capabilities including tracking, monitoring, communication, analytics, expense management, lead & order management, bolsters performance & productivity of a large sales team. IMPRINT SFA not only empowers sales managers but also allows field sales agents to use their time and effort for more productive tasks, to improve individual & team performance.